The two most powerful and most significant of all global geoeconomic and geopolitical mega trends in the 21st century are financial globalization and Asianization of the world economy. To put the historical process into perspective, in the 19th century, the world was Europeanized. In the 20th century, it was Americanized. Now, in the 21st century, the world is being irreversibly Asianized.
The Asian economic zone – from the Arabian Peninsula and Turkey in the west to Japan and New Zealand in the east, and from Russia in the north to Australia in the south – now represents 50 per cent of global GDP and two-thirds of global economic growth. Of the estimated $30-trillion in middle-class consumption growth estimated between 2015 and 2030, only $1-trillion is expected to come from today’s Western economies.
Asia also accounts for 60 per cent of the world’s population. It has 10 times as many people as Europe and 12 times as many people as North America. As the world population climbs toward a plateau of around 10 billion people, Asia will forever be home to more people than the rest of the world combined.
The business model that has been very meticulously developed for the Earth Cup initiative shall capitalize on the opportunities for creating sustainable wealth spurred by financial globalization through execution of a very enlightened and forward-looking synergy with the second most powerful global mega trend - Asianization!
The Earth Cup will be an exemplar of creative altruism – a force for good to reckon with in the fight against climate change. It goes without saying that altruism est bonum esse coactus (‘Altruism is better than compulsion.’).
The demographic, civilizational and geoeconomic dynamics that have made 21st century the Asian century have also rendered this century the age of football, with the center of gravity of the physics and economics of this only truly global game having already shifted to Asia.