Hunger Manifesto For Generation Z

HUNGER

Heal Unleash Nourish Global Emotional Resonance

Hunger (Heal Unleash Nourish Global Emotional Resonance) is the Earth Cup's manifesto for Generation Z - the green generation. With 5 billion global fans and 250 million players of this beautiful game in over 200 countries, football's power to ignite emotional and behavioral contagion, for better or worse, is second to none! For comparison, total armed forces personnel in the world in 2018 was 27.6 million! The Earth Cup has innovated "Transformative Football" as part of a new global eco-psychological architecture to bring about and maximize life satisfaction for Generation Z. God gave them the gift of life and the Earth Cup will give them the gift of living. Generation Z is ‘traumatized’ by climate change—and they’re the key to fighting it. Generation Z grew up with climate change as the greatest existential risk facing humanity. The term “climate change” is embedded in the DNA of Gen Z. Gen Z is the Honest Generation. They are done with fake news. They are unprejudiced seekers of the naked truth and are insusceptible to even the best-dressed lie.  62% of Gen Z believe their generation will bring positive change to the world. They are borderless "social justice warriors". Future is not to be forecast, but created by Generation Z.

In the design of the cognitive architecture of Earth Cup's new social media platform, we have delved into four core Gen Z behaviors revealed by one study, all of which are anchored in one element: this generation’s search for truth. Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions in a highly analytical and pragmatic way. They are hyper-cognitive. We believe Gen Z is the “True Gen.” In contrast to the previous generation—the millennials, sometimes called the “me generation”, the centennials are more idealistic and rebellious. They’re friends without borders. 

GENERATION Z IN NUMBERS

• Generation Z surpassed millennials as the largest generation in 2019, accounting for roughly 32 percent of the global population — or 2.47 billion of the 7.7 billion people on Earth.

• The global consumer population of Generation Z was estimated to reach 2.6 billion before the end of 2020. 

• In USA, combined millennial, Gen Z, and younger generations numbered 166 million as of July 2019, or 50.7% of the nation’s population—larger than 162 million Americans associated with the combined Gen X, baby boomer, and older cohorts.

• By 2023, 30% of the US workforce will be Gen Z.

• In 2021, the oldest millennial is 40, and with their numbers exceeding those of baby boomers, the millennial generation is poised to take over influential roles in business and government in USA.

• Nearly six-in-ten U.S.-born Asians (58%) were members of Generation Z in 2019, which means they were 22 or younger at the time.

• As of 2019, the median age of U.S.-born Asians was just 19 – compared with 36 among all U.S.-born people.

• Gen Z make up about 15 percent of China’s population or 216 Million.

• India has roughly 200 million children under the age of 18, and 69 million of them reside in urban areas.

• By 2025, Gen Zers will constitute the same share of Asia’s population (25 percent) as millennials (born 1980 to 1995) will, with a combined projected population of 2.4 billion.

• Approximately 20% of Africa's population or 255 Million are aged between 15 and 24, making it the youngest region in the world. In South Africa, around 41% of the population is aged 21 or younger. (2018)