L'Amor che move il sole e l'altre stelle

L'Amor che move il sole e l'altre stelle. The last line of Dante Alighieri's epic poem Divine Comedy shall be the unifying jingle of The Earth Cup initiative. Translated this iconic line means "The love that moves the sun and the other stars." All Earth Cup events, rituals and social media campaign shall be designed to foster ecological kinship & citizenship on a global scale by unleashing love of nature through the language and healing power of sports. Within nature lies the cure for humanity!